Kommunikation verkaufen (Marketing, Design, Text)

The practice book for contacts, conceptioners, copywriters, graphic designers, photographers, illustrators, programmers, web designers, audio and video workers. Fishing for good orders is the most important occupation for freelancers and self-employed people. Many free ones master their core business from the Effeffeff, but with Akquise, calculation or even order negotiations they feel uncertain. Bad for business... This practical book helps you to land new orders confidently and successfully. Elke Fleing, an expert in positioning and corporate communications, shows how to communicate your own range of services, prepare offers, select the best orders, negotiate skilfully and deal constructively with cancellations.