Innovation

Everywhere, the innovative forces in business, technology, politics, and society are being invoked, but technology scandals and failed major projects create the impression that progress is stalling in Germany. Wolf Lotter, a founding member and regular author of the business magazine "brand eins," illustrates what innovation truly means and how to harness the power of barrier-free thinking in his new book. Lotter does not spare us: Germany, in particular, struggles with change and renewal. However, if we do not want to end up on the Red List of endangered species in the transition from an industrial to a knowledge society, we must embark on a path of radical freedom of thought. For Lotter, innovation means a willingness to constantly question and experiment. This entails taking the demand for interdisciplinarity and creativity seriously.