Kluge Geschäftsfrauen

When clothing barely allowed for breathing, when good creams were only available for fine ladies, when ski pants were neither practical nor beautiful, when the word design had not yet been invented, and generations of girls waited for "their" doll, women with admirable determination set out to develop products that resonated with the times. They broke taboos and defied conventions. They designed, tailored, and devoted themselves wholeheartedly to their ideas. In simple studios, laboratories, or workshops, they developed products and marketing concepts that were enthusiastically embraced by their contemporaries and have remained successful as global brands like Chanel, Prada, Tupperware, or Steiff to this day. Claudia Lanfranconi and Antonia Meiners present 22 clever businesswomen whose life stories are meant to inspire the pursuit of one's own ideas.