Klick mich, wenn du mich findest

Mike Barteczko, an experienced SEO expert, online entrepreneur, and managing director of the search engine agency SEOCONSYS, addresses small and medium-sized enterprises, solo entrepreneurs, and start-ups with his practical guide. He clearly defines the individual steps towards achieving successful online visibility, explains the available channels and their characteristics, clarifies relevant terminology in online marketing, and dispels numerous misunderstandings and myths.

In seven chapters, he offers tips for sharpening the business profile, unveils the intentions behind the Google algorithm, and assists in creating a content strategy as well as writing compelling texts. Readers will also learn about the tools available for search engine optimization and when it is worthwhile to hire external specialists.