Kleidung nachhaltig konsumieren

Fast fashion was yesterday. The call for sustainable production in the fashion world is growing louder. As early as April 2020, fashion icon Giorgio Armani wrote a letter to the American fashion and fashion industry magazine advocating for a slowdown in fashion: fewer collections, less overproduction, less senseless waste of money - more authenticity.

The path to the informed consumer. However, slowing down production cycles alone is not enough for truly sustainable fashion. We need to start with ourselves, which means rethinking our own consumption behavior. On this occasion, Katharina Starlay provides an independent guide that shows how we, as informed consumers, can stylishly shape the future. Because only when we know something about a product can we decide what makes it valuable to us and whether it is worth the price. Therefore, the author addresses the following aspects:

• Inventory in the wardrobe, returns, and style consulting: Where can sustainability begin?
• From second-hand to brand madness: How do I recognize true quality?
• Textiles, accessories, leather goods, and beauty products: What is a fair price?
• On proper care: How do I treat my textiles so that I consume less?

Sustainable clothing consumption is a timeless and independent guide for people who think about their demands and what they are willing to pay for them and reflect on it. Because intelligent consumption is ultimately the logical answer to the question of what good style actually means: responsible handling of people, resources, and goods.