The Persuasion Code

English, Christophe Morin, Patrick Renvoise, 2018
Delivered between Thu, 3.9. and Sat, 5.9.
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Product details

The Persuasion Code: Capture, convince, and close—scientifically. Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model, NeuroMap. Regardless of your level of expertise in marketing, neuromarketing, neuroscience, or psychology, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach toward creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy, and sales presentations. It will teach.

Key specifications

topic
Economy & Law
Subtopic
Business Administration
Language
English
Author
Christophe MorinPatrick Renvoise
Year
2018
Number of pages
348
Book cover
Paperback

General information

Item number
8245457
Publisher
John Wiley & Sons
Category
Reference books
Release date
3.4.2018

Book properties

topic
Economy & Law
Subtopic
Business Administration
Language
English
Author
Christophe MorinPatrick Renvoise
Year
2018
Number of pages
348
Edition
1
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0.35 kg
Climate contribution
CHF 0.11

30-day right of return if unopened
No warranty

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  • 40.Phaidon
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  • 47.Hanser
    0.9 %
  • 47.Ingram Publishers
    0.9 %
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  • 47.Narayana
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