Robert M. Grant

The updated new edition of the market-leading textbook on strategic analysis addresses the emerging challenges that companies face in an increasingly complex and dynamic environment. In "Contemporary Strategy Analysis," experienced strategist and lecturer Robert M. Grant equips management students and professionals with the concepts, frameworks, and techniques necessary to make better strategic decisions. The textbook is designed to be accessible to readers from diverse backgrounds and with varying levels of experience. It combines a rigorous approach to corporate strategy with practical examples of current practices and highly relevant case studies personally authored by the author.

"Contemporary Strategy Analysis" focuses on the essential tasks of strategy and shows readers how to use the tools of strategic analysis to identify, analyze, and leverage the sources of superior corporate performance to secure a competitive advantage. The eleventh edition examines the role of strategy in a world transformed by the Covid-19 pandemic and discusses a variety of current topics, such as the movement towards corporate social responsibility and innovations in the areas of environment, social issues, and governance, presented alongside fully integrated business models and current examples of business model innovations.

Ideal for undergraduate and MBA students in business administration, "Contemporary Strategy Analysis" has also proven influential for consultants, executives, and others involved in the strategic direction of a modern company.