Inspired

English, Marty Cagan, 2018
2Ratings
BrandMore from John Wiley & Sons
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Product details

How do the most successful technology companies of today - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and distribute products that are loved by billions of people around the world? Perhaps surprisingly, they approach this quite differently than the vast majority of technology companies. In "Inspired," Marty Cagan, a thought leader in technology product management, provides readers with a masterclass on how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love - and that will work for your business. With sections on assembling the right team and skills, discovering the right product, implementing an effective yet lightweight process, and creating a strong product culture, readers can immediately apply the insights they gain in their own companies - and in dramatic ways.

Key specifications

topic
Economy & Law
Subtopic
Business Administration
Language
English
Author
Marty Cagan
Year
2018
Number of pages
368
Book cover
Hard cover

General information

Item number
8165974
Publisher
John Wiley & Sons
Category
Reference books
Release date
25.1.2018
Sales rank in Category Reference books
217 of 405304

Book properties

topic
Economy & Law
Subtopic
Business Administration
Language
English
Author
Marty Cagan
Year
2018
Number of pages
368
Edition
2
Book cover
Hard cover

Voluntary climate contribution

CO₂ emissions
0.61 kg
Climate contribution
CHF 0.11

Product dimensions

Height
234 mm
Width
158 mm
Weight
560 g

Package dimensions

Length
23.80 cm
Width
16 cm
Height
3 cm
Weight
679 g

30-day right of return if unopened
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