Customer Success

English
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Product details

Your business success is now forever linked to the success of your customers. Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus entirely on sales and marketing, as customers often felt 'stuck' after purchase. Therefore, the entire post-sale experience in most companies was a cost factor. In the world A.B. (After Benioff), with detailed pricing structures per year, per month, or per usage, cloud implementations, and numerous competitive options, customers now hold the power. As a result, B2B providers must ensure their customers' success to achieve their own success. Companies are establishing Customer Success teams to manage the customer lifecycle and drive adoption, renewals, upselling, and advocacy. The philosophy of Customer Success.

Key specifications

topic
Economy & Law
Subtopic
Business Administration
Language
English
Number of pages
256
Book cover
Paperback

General information

Item number
7650508
Publisher
John Wiley & Sons
Category
Reference books
Release date
5.2.2018

Book properties

topic
Economy & Law
Subtopic
Business Administration
Language
English
Number of pages
256
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0.39 kg
Climate contribution
CHF 0.11

Package dimensions

Length
24 cm
Width
17.70 cm
Height
2.60 cm
Weight
517 g

30-day right of return if unopened
No warranty

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  • 49.Herder
    0.2 %
  • 49.Ingram Publishers
    0.2 %
  • 49.John Wiley & Sons
    0.2 %
  • 49.Kohlhammer
    0.2 %
  • 49.O'Reilly
    0.2 %

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Return rate

How often is a product of this brand in the «Reference books» category returned?

Source: Digitec Galaxus
  • 45.Urban & Fischer
    0.8 %
  • 49.Goldmann
    0.9 %
  • 49.John Wiley & Sons
    0.9 %
  • 49.Oxford University Press
    0.9 %
  • 49.Reinhardt Ernst
    0.9 %
Source: Digitec Galaxus