Interne Kommunikation als Element des Change Managements

This book provides the reader with concrete help to improve operational performance based on proven models and a comprehensive description of the functions and objectives of internal communication and change management. This presentation provides opportunities for understanding communication processes and encourages the reader to think about everyday communication processes in the company. Since communication processes and media with their associated effects are often difficult to evaluate, the book presents general controlling instruments and specific indicators that enable the evaluation and management of internal corporate communication. The book describes prerequisites.