Internationalisierung österreichischer Unternehmen am Beispiel Serbien

The aim of this work is to provide a state of the art 2016/17 guide to highlight the most important framework conditions for a future expansion to Serbia. With constantly increasing demands for Austrian companies in the global competition, new strategies and the development of new markets are required. The courage to change and the risk to expand into new countries requires a good preparation in order to weigh all important chances and risks. The internationalization process is part of the top management's task and considers in advance economies of scale, synergy effects, competitive advantages of the target country. For this reason, a country profile about Serbia was created and considered and described from different points of view such as historical, political, economic, sociological. In further consequence an online survey and Expert.