Internationales Management

Whether large corporation or medium-sized company, whether experienced "global player" or newcomer. This standard textbook analyzes the different requirements, problems and management options of internationally operating companies and offers tried-and-tested concepts based on nine case studies. All chapters and case studies have been revised for the 6th edition. Current developments - such as the economic effects of the sanctions against Russia - have been taken into account, as have more recent studies on market entry strategies, organizational forms and the management of international corporate activities.