Internationale Markenpolitik
German, Thuong Dung Vo, 2013More than 10 pieces in stock at supplier
Product details
Brand policy is one of the most interesting and simultaneously complex topics in economics. It combines the challenges of strategic planning, the complexity of human behavior, and the small amount of intuition necessary for building and managing a great brand. The work includes, among other things, the definition and fundamentals of the brand, brand policy in an international context, international brand strategies, and the role of global brands in international differentiation, as well as an example of the global brand Post-it.
Language | German |
Book cover | Paperback |
Author | Thuong Dung Vo |
Year | 2013 |
Number of pages | 84 |
Item number | 7208371 |
Publisher | AV |
Category | Reference books |
Release date | 10.1.2018 |
Language | German |
Author | Thuong Dung Vo |
Year | 2013 |
Number of pages | 84 |
Book cover | Paperback |
Country of origin | Germany |
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