International Business: Competing in the Global Marketplace: 2025 Release ISE

The textbook "International Business: Competing in the Global Marketplace" by McGraw-Hill Education is a comprehensive resource for undergraduate and graduate students in business administration. Since its introduction, it has established itself as a market leader and provides a solid foundation for understanding international business strategies. The 2025 edition includes current research findings and practical examples that highlight the relevance of the topics covered. The integrated presentation of the subjects allows readers to grasp and apply complex relationships. The book addresses global trends and corporate strategies, linking them to current events and theoretical concepts to foster a deep understanding of the dynamics of the international market.