Interkulturelle Kommunikation

German, Jürgen Bolten, Claus Ehrhardt, 2020
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In the process of increasing globalization, traditional competitive factors such as price and quality are becoming more similar, so that international market success today depends more than ever on the ability to communicate convincingly on an international level. Such intercultural competence is equally essential when it comes to realizing international business collaborations or managing international teams. The texts and exercises in this volume provide a clear introduction to the theoretical foundations and practical issues of intercultural business communication for both study and practice.

Key specifications

Language
German
topic
Economy & Law
Author
Claus Ehrhardt, Jürgen Bolten
Book cover
Paperback
Year
2020
Item number
55187406

General information

Publisher
Wissenschaft & Praxis
Category
Reference books
Release date
4.3.2025

Book properties

topic
Economy & Law
Language
German
Author
Claus Ehrhardt, Jürgen Bolten
Year
2020
Book cover
Paperback
Year
2020

Voluntary climate contribution

CO₂-Emission
Climate contribution

30-day right of return if unopened
24 Months Warranty (Bring-in)

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