Interkulturelle Kommunikation

Intercultural competence is one of the fundamental skills and key qualifications in business, international relations, and everyday school life. Heringer's standard work provides the linguistic foundations of intercultural communication and essential knowledge. It details the aspects that are crucial for successful intercultural communication and critically introduces the significance and functions of cultural standards, stereotypes, and critical incidents. This is a helpful introduction to the topic, presented in an visually appealing and entertaining manner. In the truest sense, it is a textbook with strong visualization efforts and a language that learners can engage with.