Interkulturelle Kommunikation

This practical-oriented book presents portraits of 22 countries that have been relatively overlooked in literature, and then explains the culture of each country based on these portraits. Each chapter highlights a typical communication problem using a business example, followed by suggested solutions. Intercultural communication is now under new conditions - globalization, digitalization, and new work are influencing not only major processes but also everyday work in companies. The more international a company is, the more important it is to approach intercultural challenges with the necessary sensitivity.