Name: Interaktionale Rezeptionsforschung
Price: 43.9 CHF
Availability: InStock
ISBN: 9783531177182

productDetailPageQuery

The aim of this volume is to make the concept of interactivity fruitful for reception research. Accordingly, findings from various eye-tracking studies are presented and placed in a theoretical context of reception. The uniqueness of this approach lies in the fact that reception data are related back to the specific structural features of media offerings. Media communication is understood within the framework of an interactive paradigm as a multimodal communication offering, where reception involves integrating textual, linguistic, auditory, visual, typographic, and design sign systems. Against this background, reception is always associated with selection processes and relevance decisions made by the recipients. These aspects of attention organization are manifested in the eye-tracking data.

Actual product image Interaktionale Rezeptionsforschung (German, Paperback, Hans-Jürgen Bucher, Peter Schumacher)

Key specifications

Topic

Subtopic

Language

Author

Year

Number of pages

Book cover

Interaktionale Rezeptionsforschung

Reference books

30-day right of return – unopened

General information

Book properties

Voluntary climate contribution

Product dimensions

Search

Settings

Customer account

Comparison lists

Watch lists

Cart

Interaktionale Rezeptionsforschung

In Detail

Compare products

Goes with

Interaktionale Rezeptionsforschung

In Detail

Description

Specifications

Price trend

Warranty & return rates

Questions about this product0

Product ratings0

Compare products

Similar products

Sales rank in Reference books

Goes with

Often bought together