Intention To Purchase Electronic Green Products

The book "Intention To Purchase Electronic Green Products" by Iman Khalid A-Qader provides a comprehensive analysis of the factors influencing the purchasing behavior of environmentally friendly electronic products. It examines the role of four independent variables: the perception of government regulations, media presence, concerns regarding safety and health, and self-efficacy. These variables are analyzed in relation to their impacts on environmental attitudes and the purchase intention of lead-free electronic products. The findings are based on a survey of 170 lecturers from the University Sains Malaysia and provide valuable insights into the relationships between these factors. The book contributes to the expansion of knowledge in the field of green marketing and offers important impulses for future research and practices in this area.