Integrale Betriebswirtschaftslehre (Print inkl. E-Book Edubase, Neuauflage)

The fundamental problem of management is the adaptation of the company to its environment. The central question of corporate management is: Which customer needs do we meet with which market offerings? The answer to this question leads to all objectives, for whose systematic development a management model is guiding.

The textbook creates a comprehensive system with the model of integral management, which provides guidance and has a clear terminology. This results in a framework that illustrates the essential relationships and ultimately forms the basis for holistic thinking.

In addition to classic topics such as management, marketing, production, and logistics, organization, personnel, finance, quality, and technology management, often neglected topics such as risk, energy, infrastructure, and knowledge management are also addressed.