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Develop and implement a professional social media strategy. Create relevant content for stories, reels, and posts. Successfully collaborate with influencers and run effective advertising on Instagram. Consider legal requirements for businesses.

On Instagram, users have a particularly high brand and purchase affinity. Posts from companies and institutions are regularly rewarded with attention and inspire users to take further actions—whether it’s purchasing a product, implementing an idea, or donating to an important aid project. Therefore, Instagram plays an important role in today’s marketing and communication mix. But how do you tap into the potential that Instagram offers for your business?

In this comprehensive guide, Kristina Kobilke shows in a practical way how companies can develop and implement a successful Instagram strategy: from the assessment in the form of a social media audit and target audience analysis to defining meaningful goals and corresponding content, all the way to evaluating your measures. She illustrates with many examples how to create content and formats that capture attention and generate interest, whether through carousel posts, stories, or reels. Additionally, you will learn how to express your unique visual language and tone, plan content in advance, and what measures are suitable for building and sustainably engaging your community.

Extensive chapters on influencer marketing and advertising on Instagram explain how to reach opinion leaders, increase your visibility, and boost your sales. For all topics, the author also presents numerous complementary apps and useful tools.

Content includes:
Why Instagram is relevant for businesses
Key channels and formats of the app
Data protection and imprint
Legally compliant use of music
Understanding the Instagram algorithm
Developing an Instagram strategy.

Actual product image Instagram-Marketing für Unternehmen (German, Kristina Kobilke, 2022)

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