Innovationsmanagement
German, Jürgen Hauschildt, Sören Solomon, Carsten Schultz, Alexander Kock, 20225 items in stock at supplier
Product details
About the Work
This textbook and reference work sharpens awareness of the current challenges in innovation management. It systematically presents the state of knowledge and provides both theoretically and empirically grounded statements on the successful management of innovations. The individual sections of the book follow a consistent structure: Each aspect of innovation management is initially introduced through a case study that illustrates the central questions of the respective section from a management perspective. After explaining the key terms and definitions, the theoretical foundations are developed within the triangle of resource-based approach, leadership theory, and diffusion theory. This is followed by a comprehensive discussion of the empirical evidence, which attempts to systematically process the established empirical findings from research based on the conceptual framework. Recommendations for management practice are only made when the theoretical considerations and empirical evidence align.
About the New Edition
New in the 7th edition: Innovation Strategy
Target Audience
For students of business administration with a focus/MBA in innovation management as well as innovation departments in companies.