Innovationen an der Schnittstelle zwischen technischer Dienstleistung und Kunden 2

Companies today rely more than ever on maintaining and expanding their innovation potential to survive in the long term in the competition for markets and customers. The extent of a company's innovation potential is, among other things, a question of corporate culture: thus, the design of a culture that promotes innovation is of high priority.

This volume presents practical methods that have been developed and tested to create an innovation-friendly corporate culture. Companies are thereby enabled to systematically tap into and utilize innovation potentials at the B2B interface between service providers and customers.