Innovation Performance in the 21st Century

"Innovation Performance in the 21st Century" is a specialized book that addresses the challenges and opportunities of business models in the 21st century. It highlights the necessity of intelligently integrating human and technological aspects to achieve both economic and environmentally friendly outcomes. Through a mixed research approach, it presents an innovative business model (BIM) that helps organizations leverage their cultural potential to enhance and manage innovation performance. The studies in the book identify cultural factors that promote innovation performance at the beginning of the process and emphasize the importance of value creation through the adoption of digital technologies as well as the implementation of environmentally friendly, circular principles in business models. This leads to more sustainable products and services and provides valuable insights for professionals and decision-makers in the business world.