Influencer Marketing. Welchen Stellenwert wird das Kommunikationsinstrument auf das Kaufverhalt

German, Samira Mosavi, 2018
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Influencer Marketing. What significance will this communication tool have on the purchasing behaviour of Generation Y? A scientific analysis of the influencing factor 'Influencer Marketing' on Generation Y in the fashion industry.

Key specifications

Language
German
topic
Social sciences
Subtopic
Media Studies
Author
Samira Mosavi
Number of pages
92
Year
2018
Item number
41814276

General information

Publisher
Grin
Category
Reference books
Release date
22.11.2018

Book properties

topic
Social sciences
Subtopic
Media Studies
Language
German
Author
Samira Mosavi
Year
2018
Number of pages
92
Year
2018

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
210 mm
Width
148 mm
Weight
146 g

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24 Months Warranty (Bring-in)

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