INFLUENCE – Wie man (andere) überzeugt. Nützliche Erkenntnisse der Psychologie

Why you should never ask others for their opinion - and other persuasive principles.
Updated and expanded new edition of the world bestseller
Do you want to convince others (of yourself)? Or protect yourself from being influenced by others? In his standard work "Influence", social psychologist and marketing expert Robert B. Cialdini explains the essential principles that influence us in our daily decisions. Superficially, he warns us against the evil tricks of salespeople, while at the same time gleefully demonstrating how
we
lure others in. With quiet self-irony, he repeatedly draws on his own wealth of experience and dissects the mechanisms of our psyche down to the last detail.
Since the book was first published in 1984, it has sold over 5 million copies. Supplemented by numerous new stories and current studies, the classic is finally appearing in a complete new translation. About words, small subtle differences and their big impact. Learn to see through yourself and others and achieve what you've always wanted.
"
A phenomenal book! Whether you want to boost sales, close a better business deal or improve your relationship, 'Influence' offers scientifically proven principles that can change your life.
"
Daniel Shapiro.