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"Influence" is a significant non-fiction book that explores the psychological mechanisms of influence and manipulation. In this graphic adaptation of the bestseller by Robert B. Cialdini, the topic is presented in an illustrative manner to provide readers with a deeper understanding of the techniques used by compliance professionals. Cialdini, as a leading expert in this field, guides readers through a variety of scenarios where psychological tricks are employed to elicit unconscious responses. The book not only analyzes these techniques but also offers practical advice on how to defend against such influences. With over two million readers, "Influence" has established itself as an essential work that is relevant for both professionals and interested laypeople.

Actual product image Influence (English, German, Robert Cialdini)

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Influence

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