In-store Mobile Marketing-Kommunikation
German, Marcel Stafflage, 2015More than 10 items in stock at supplier
Product details
Marcel Stafflage investigates a new and effective way of addressing customers within the mobile marketing communication of stationary retail and deals with central design variables. Based on an integrative research model, the author uses empirical studies to analyze the significance of selected determinants in relation to purchase intention.
Language | German |
topic | Social sciences |
Subtopic | Marketing |
Author | Marcel Stafflage |
Number of pages | 310 |
Book cover | Paperback |
Year | 2015 |
Item number | 8008453 |
Publisher | Gabler |
Category | Reference books |
Release date | 8.3.2018 |
topic | Social sciences |
Subtopic | Marketing |
Language | German |
Author | Marcel Stafflage |
Year | 2015 |
Number of pages | 310 |
Book cover | Paperback |
Year | 2015 |
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