Impact of Corporate Social Responsibility on Franchisor's Performance

The book "Impact of Corporate Social Responsibility on Franchisor's Performance" by Deniz Cantutan provides a comprehensive analysis of the effects of Corporate Social Responsibility (CSR) on the performance of franchisors in Austria. This study examines how various CSR activities, particularly between promotional and institutional approaches, influence the performance of franchisees. The results show that institutional CSR activities have a positive impact on the performance of franchisors. This specialized book is aimed at students, researchers, and practitioners who wish to develop a deeper understanding of the role of CSR in the franchise industry. It highlights the importance of responsible behavior and its effects on business success, offering valuable insights for strategic planning in companies.