Immobilien Marketing

New edition with unchanged content. Information overload, dynamic developments on the media markets and a declining interest in classic communication instructions make it difficult to reach the target groups and lead to persistent vacancies and sales difficulties for real estate. This book shows theoretical principles and prerequisites for the use of selected innovative media for marketing and examines their practical suitability in the real estate sector. A fundamental component for the development of successful innovative forms of communication is the consideration of the use of new media by the market participants and the functions relevant to communication. In this thesis, the possible applications of the new interactive media in communication policy are examined in detail. Mobile marketing and podcasting are the focus of the.