How the rich think and steer

Author's Text
Prof. Dr. phil. Ueli Mäder is the holder of the Chair of Sociology at the University of Basel and at the University of Applied Sciences and Arts in Basel.

Blurb
Switzerland is a small country. Yet one in ten billionaires in the world lives in Switzerland. Three percent of the private taxpayers residing here have as much net wealth as the remaining 97 percent. The wealth of the 300 richest individuals has increased from 86 billion to 459 billion Swiss francs over the past twenty years. Who are these people? Where and how do they live? The authors of this book illustrate how this wealth was created and distributed, how it is renewed, how the wealthy think and lead, how they perceive social contrasts, and how the media reports on the rich.