How Ideas Are Born

Ideas are not born alone. They come from a process that is largely organized and rational, but sometimes unconscious and magical. In this book, we can enjoy and learn from the creative processes of great graphic designers and creative voices around the world. Here, we find impulsive design versus more cerebral design, radical and avant-garde design alongside poetic, childish, commercial, intellectual, subversive, and socially oriented design. Twenty-six designers from fifteen countries show us their workspaces, personal notebooks, and creative processes. They teach us the keys to understanding what is behind those magnificent works that inspire, thrill, impact, or invite us to action. In this book, the creative process itself is inspiration, a unique guide to creativity with storytelling and lessons on how to live your best creative life. The book features the work and creative processes of Ralph Bauer, Susana Blasco, Tomasz Boguslawski, Sarah Boris, Chelsea Cardinal, Ryan Carl, André Da Loba, Isidro Ferrer, Veronica Fuerte, Rick Griffith, Sebastian Kubica, Anette Lenz, Jiani Lu, Alejandro Magallanes, Veronica Majluf, Fanette Mellier, Cláudia Mestre, Milimbo, Akinori Oishi, Alvaro Pecci, Stefan Sagmeister, Teresa Sdralevich, Akiko Sekimoto, Leonardo Sonnoli, Cihan Tamti, and Jessica Walsh.