Hooked

German, Nir Eyal, 2014
1Ratings
BrandMore from Redline
Delivered between Tue, 20.1. and Thu, 22.1.
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Product details

How is it that some products are instantly recognized by everyone while others completely flop? And how is it possible for certain apps, online shops, or similar internet products to become so successful in such a short time that they become indispensable in the daily lives of most people? For anyone looking to launch a product that becomes as essential as food, television, or brushing teeth, Nir Eyal has written this guide. He clearly explains what matters in product development, supplemented by illustrative practical examples. This book is the perfect read for product managers, designers, and entrepreneurs, as well as for anyone wanting to understand the modern phenomenon of customers transforming into dependent users and fans.

Key specifications

Language
German
Book cover
Paperback
Author
Nir Eyal
topic
Economy & Law
Subtopic
Marketing
Year
2014
Number of pages
208

General information

Item number
6622132
Publisher
Redline
Category
Reference books
Manufacturer no.
3868815368
Release date
15.9.2014

Book properties

topic
Economy & Law
Subtopic
Marketing
Language
German
Author
Nir Eyal
Year
2014
Number of pages
208
Edition
2
Book cover
Paperback

Origin

Country of origin
Germany

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
210 mm
Width
148 mm
Weight
356 g

Package dimensions

Length
22 cm
Width
15 cm
Height
1.50 cm
Weight
356 g

30-day right of return if unopened
24 Months Warranty (Bring-in)
1 additional offer

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Warranty score

How often does a product of this brand in the «Reference books» category have a defect within the first 24 months?

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  • 1.Patmos
    0 %
  • 1.Piper
    0 %
  • 1.Redline
    0 %
  • 1.S. Fischer Publishing
    0 %
  • 1.Springer
    0 %

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Return rate

How often is a product of this brand in the «Reference books» category returned?

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  • 1.Nikol
    0 %
  • 1.Patmos
    0 %
  • 1.Redline
    0 %
  • 1.Taschen
    0 %
  • 1.Vandenhoeck + Ruprecht
    0 %
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