Der Pflege eine Stimme geben

The healthcare sector has a communication problem. While the demand for care and the economic pressure on nursing are increasing, the contributions that caregivers make to their fellow humans and society are often not heard, seen, or recognized. Therefore, nursing needs to become more visible, audible, and influential. This requires professional media, public relations, and lobbying efforts. Bernice Buresh and Suzanne Gordon, two experienced authors and journalists who have already made waves in the USA with their book "From Silence to Voice," provide a practical handbook for the professional, public, and media self-presentation of caregivers. They demonstrate how media and public relations work and how caregivers can end the silence surrounding nursing, give nursing a voice, and present themselves positively in public.