Hoffnung ist keine Strategie

Latest insights from strategy research are presented for direct application in companies: With the StrategyFrame®, the author duo has developed an innovative, practical tool for strategy development. It combines the strategy process, visualization, formulation, and communication in a practical manner. Whether at the highest executive level of a corporation or in a family-owned medium-sized business, the StrategyFrame® makes strategy tangible and applicable. The book illuminates the individual steps of strategic work throughout the entire process. The authors provide inspiration with numerous real-world examples and offer a concrete, tested guide for strategy formulation.