Hört auf, Innovationstheater zu spielen!

There are hardly any companies that do not claim to be innovative. However, if you look behind the facades, you will encounter innovation theater everywhere. This term describes measures that create the appearance of fostering innovation but are only useful for marketing purposes. They do not actually make a company more innovative. Today, companies can no longer be satisfied with merely improving their products and services to be better, faster, or cheaper. In the long run, only those companies will succeed that manage to find completely new solutions to their customers' problems. However, simply introducing new methods or establishing an innovation lab is far from sufficient. Mastering radical innovation requires a shift in thinking across four different areas: organizational structure, roles, processes, and more.