Decoding Logos

English, Shaoqiang Wang, 2023
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Product details

"Decoding Logos" by Hoaki Books is a captivating professional book that explores the creation and evolution of logos. It provides deep insights into best practices for expanding a logo into a comprehensive brand identity system. In an era where logos are increasingly designed to be simpler, the book highlights how subtle adjustments to logotypes can often be perceived as excessive design. The simplicity of a logo is seen as honest and authentic. Through the use of case studies from renowned designers and interviews where they share their creative processes and views on developing successful logos, this book is an essential work for graphic designers, students, and logo enthusiasts. The fully revised and updated edition offers valuable insights into the world of graphic design and the art of logo creation.

Key specifications

Subtopic
Architecture
Language
English
Author
Shaoqiang Wang
Year
2023
Number of pages
260

General information

Item number
39514145
Publisher
Hoaki Books
Category
Reference books
Release date
15.1.2023

Book properties

Subtopic
Architecture
Language
English
Author
Shaoqiang Wang
Year
2023
Number of pages
260
Edition
1

Voluntary climate contribution

CO₂ emissions
0.6 kg
Climate contribution
CHF 0.11

Product dimensions

Height
206 mm
Width
145 mm
Weight
782 g

Package dimensions

Length
21.30 cm
Width
15.50 cm
Height
2.20 cm
Weight
789 g

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