Hey Whipple, Squeeze This

English, Luke Sullivan, Anselmo Ramos, 2022
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BrandMore from John Wiley & Sons
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Product details

The new edition of the book readers call the bible for advertising, the sixth edition of "Hey Whipple, Squeeze This," offers a new take on the rapidly evolving industry of creative advertising. Creativity, while critical, is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field's changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing skills, enhance your creativity, and elevate the quality of your work, whether you're new to the business or a practicing professional.

In this fully updated edition, you'll explore:

  • How to employ the traditional concepting techniques today's creatives use, as well as new developments in applied creativity and inquiry-based innovation.
  • How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.
  • How to go against common sense for ideas that have the potential of becoming viral.
  • How to create the kind of portfolio that will get you a job in the industry.

Key specifications

Language
English
topic
Economy & Law
Subtopic
Business Administration
Author
Anselmo Ramos, Luke Sullivan
Number of pages
416
Year
2022
Item number
39195821

General information

Publisher
John Wiley & Sons
Category
Reference books
Release date
21.2.2022

Book properties

topic
Economy & Law
Subtopic
Business Administration
Language
English
Author
Anselmo Ramos, Luke Sullivan
Year
2022
Number of pages
416
Edition
6
Year
2022

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
229 mm
Width
152 mm
Weight
596 g

30-day right of return if unopened
24 Months Warranty (Bring-in)
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