Markus Kaiser

The book "Journalism and PR" by Markus Kaiser and Jana Wiske offers a comprehensive analysis of the complex relationship between journalists and communication professionals in companies and organizations. It highlights the tensions and challenges that arise in this interaction and provides insights into the different perspectives of both sides. The authors compare working methods and professional profiles and examine how expectations and opportunities in communication between media and PR can be shaped. Through current research findings, particularly on crisis communication during pandemic times, as well as interviews with experienced professionals, a practical perspective on the topic is presented. The book is of interest not only to professionals in the field of media and communication but also to anyone looking to develop a deeper understanding of the dynamics between journalism and PR.