Die Sinupret-Story

At the end of the 1980s, Michael Popp faces significant challenges: his parents' company needs a technological upgrade, the product portfolio is outdated, and the financial situation is precarious. At the same time, the pharmaceutical law requires new approvals for all products. The fight for survival begins. Fast forward to spring 2019. Press conference for the annual financial report. Record sales, record profits. Bionorica's products are highly regarded by doctors and pharmacists in 52 countries. Especially Sinupret, the market leader in respiratory diseases and Germany's leading herbal medicine. The famous blend of verbena, elderberry, sorrel, primrose, and gentian has long made history. Contents: The miracle recipe. How it all began. One man, one company, one success story. The rise of Bionorica. Phytoneering. An idea conquers the world. Research above all. The international research network. Phytovalley Innsbruck. The university of Bionorica. Back to nature: Michael Popp's philosophy. A true family entrepreneur, visionary, and source of inspiration! A role model for sustainable and better business practices! Voices on the book: "It is a story about the rise of herbal medicines into the league of serious medicine." Cicero. "The Sinupret story shows what defines successful German entrepreneurs: courage, passion, and openness to the future. A biography with added value!" Frank Thelen.