Best-Ager-Marketing

The term "Best Ager" is used for the age cohort of 50 to 70-year-olds. They belong to the baby boomer generation and represent the largest age group in Germany, with over 30 million people. As they generally have a high level of wealth, they are thus "in the prime of life" for high consumer spending. Hartwin Maas characterizes their generational traits and behaviors. His book describes what offerings exist for Best Agers and what is lacking. You will find dos and don'ts of digitalization, concrete tools and action recommendations, as well as best practice examples with success criteria. Contents include: the current Best Agers and their consumption behavior, social media among Best Agers, revenue increase through Best Ager centricity, development towards Best Ager marketing and customer equity, how Best Agers perceive the cost-benefit ratio, juggling the marketing mix, and developing the marketing strategy. The digital and free supplement to your book on myBook+: access to additional materials and content, read the e-book directly online in your browser, and a personal library with your books.