Quantum Marketing

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares groundbreaking strategies to tackle the challenges arising from the unprecedented disruptions of today's era.

As technology has continuously evolved over the past decades, marketing has had to adapt as well, undergoing four significant phases based on the strategies and tools of the previous era. What will happen in the next, fifth stage or paradigm will not be an evolution but a revolution.

Almost everything related to today's marketing, including the fundamental concept of a brand itself, requires a complete redesign.

As the Chief Marketing Officer of Mastercard, one of the world's most recognized and awarded brands, Raja Rajamannar shares forward-thinking approaches on how all companies must rethink their entire marketing landscape to remain relevant and successful.

In Quantum Marketing, readers will:

• Understand the evolution of marketing and learn how to stay at the forefront of future changes.
• Gain clarity on the right marketing strategies and tactics to pursue in an ever-evolving industry.
• Achieve breakthroughs in innovative thinking to remain competitive in modern business.
• Gain insights from leading marketers across various industries.

Quantum Marketing is aimed at all business professionals who want to understand how rapidly marketing is evolving, what marketers are doing to prepare for this change, and what the new world will look like for businesses, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.