48-Hour Start-up

Fraser Doherty’s 48-Hour Start-Up is your handy and essential cheat sheet for starting your own business, providing the key steps for developing an idea and getting it to market quickly. Almost everyone dreams of starting their own business, but very few do. What if it only had to be a decision of a weekend and didn’t cost a fortune?

In 48-Hour Start-Up, Fraser Doherty uses his experience building a multi-million-dollar company to attempt an experiment: starting with a blank piece of paper, he sets out to create a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds, and you can, too.

By following his journey, in which Fraser shares all of his lessons and mistakes, he explains all of the shortcuts and online tools that make it possible to:
• Come up with a business idea without the guesswork
• Create a kick-ass brand, website, and online marketing campaign
• Promote your product

48-Hour Start-Up pioneers the idea of a microbusiness, a creative outlet, income stream, and business you can run in your spare time on weekends without having to quit your day job. This book is perfect for:
• Young entrepreneurs
• Students learning about start-ups
• Established entrepreneurs looking for shortcuts
• Teams within corporates who want to create a more innovative and competitive environment.