Handlettering - Layout und Komposition

All the essential foundations for cohesive layouts and harmonious compositions. Perfectly showcase letters, words, and texts. Planning and structure: This is how your lettering becomes a real eye-catcher.

Do you want to perfectly present your letters and create expressive lettering? Then this book is the perfect companion on your hand lettering journey. Julia Winkler guides you from sketch to final drawing, covering everything that underlies a successful composition and what you need to consider to ensure your lettering design aligns with your intended message and stands out.

Step by step, you will be led through the planning and structure of a lettering project: from creative word design to drawing long texts and unique compositions. Choosing the right fonts, playing with letter shapes, and using and placing decorative elements and flourishes are all part of this comprehensive practical book. It doesn't matter if you are just starting to create your first letterings or if you are already more experienced. It also doesn't matter whether you work digitally or analogously and which materials you use—be it brush pens, pencils, nibs, or watercolors. This book is the perfect foundation for your hand lettering compositions.

Contents include:

• Principles and ideas for page layout and design with white space
• Basics of typography and hand lettering
• The most important decorative elements
• Creative word design and shaping
• Flourish and swirl aids
• Short texts, long texts, and unique compositions
• Determining text hierarchy and handling emotions and shapes
• Eye training for contrast and balance
• Color selection, decoration, and embellishment for your lettering
• Tips and tricks for sketching and finalizing your designs.