Handelsmarken vs. Herstellermarken

Competition in the Austrian grocery retail sector is becoming increasingly fierce. Private labels have established themselves as accepted brands over the past few years and are continuously gaining market share. Traditional brands are finding it increasingly difficult to prove themselves in the market, as retailers are promoting their own products more aggressively and expanding their assortments in every direction. Therefore, it is essential for medium-sized companies like gittis Naturprodukte to address this issue and determine which long-term strategy is more sustainable: the production of manufacturer brands, the production of private labels, or dual production.