Handbuch Fundraising

Unmatched for over 20 years. Those who fight for a good cause know that public support is never enough. Charities, associations, and non-profit initiatives rely on donors and sponsors. But how do you find them? What ethical and legal pitfalls should be considered? And how does fundraising work in the digital age? All these questions are answered in the most comprehensive handbook on the subject, now equipped with an e-book for even greater reading comfort. "The best and most comprehensive handbook on fundraising" - Media Review of the Institute of the German Economy. "A comprehensive reference work and practical how-to book." - Socialnet.de.