Handbook of Public Relations
German, 2015Product details
The volume serves not only to consolidate knowledge but also to clarify terminology in the field of Public Relations. In addition to an introduction to Public Relations as a subject of scientific inquiry, the book offers a compact overview of disciplinary perspectives, approaches, and models of various theories, key terms and their reference dimensions, as well as public relations as a professional practice. A glossary of central PR terms completes the handbook. For the third edition, the contributions have been revised and the glossary has been expanded with additional keywords.
Language | German |
Year | 2015 |
Number of pages | 1173 |
Book cover | Hard cover |
Item number | 7314615 |
Publisher | VS |
Category | Reference books |
Release date | 3.8.2015 |
Language | German |
Year | 2015 |
Number of pages | 1173 |
Book cover | Hard cover |
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