Digital format development

"Digital Format Development: User-Oriented Media for the Networked World" presents a groundbreaking method for developing innovative media in the digital age. Using current practical examples, the book conveys approaches and tools for the conception, design, and distribution of novel media offerings. Aspects such as interaction, gamification, and user participation are addressed, as are impact strategies, reach, and social media marketing. With the help of design thinking, agile methods, and prototyping, the media users are consistently placed in the center. The book's cross-sector approach repeatedly opens up unexpected, forward-looking perspectives for the reader, especially with regard to emergent technologies such as augmented reality, virtual reality, big data, artificial intelligence, and machine learning.