The Geek Way

From New York Times bestselling author Andrew McAfee comes "The Geek Way": the first book that explores the unconventional and surprising mindset that is revolutionizing corporate culture, leadership, and personal success – and which will be the defining characteristic of tomorrow's winners.

We live in a time of astonishing technological innovations, but we are not paying enough attention to one of the most important innovations – one that will be a source of progress for a long time to come. This innovation lies within the company itself – the gathering of people and resources brought together to create and market goods and services. And, as Andrew McAfee compellingly argues, this new model is driven by geeks who introduce a radically new way of thinking and change the paradigm of what a company can – and should – be.

To be clear: a group of geeks has found a better way to run a company. As a result, they are taking over the economy. These geeks do not adhere to the rules of the industrial era with its hierarchies and bureaucratic mindsets. They do not follow the principles preached in business schools. They are all committed to the approach of viewing business like a geek: through trial and error, egalitarianism, and testing ideas in group settings, rather than relying on the instincts of a single boss.

McAfee's groundbreaking investigation of this emerging phenomenon strikes at the heart of the ever-evolving business world. With contemporary research in psychology, economics, and behavioral sciences, as well as firsthand insights from today's leaders, McAfee demonstrates that the future will be "geek." This will change everything we believe we know about how business is done now and in the future.