Gute Idee!

How to Benefit from Your Creative Power and Overcome a Lack of Ideas – A Guide in Seven Steps

New and surprising ideas are in demand everywhere in life, especially when automated processes no longer work and extraordinary thinking approaches are required: whether it’s renovating a house, giving a presentation or lecture, recruiting new employees, or making family and professional life run more smoothly. The good news is that creative thinking is not an innate talent but can be learned. This book, written by a brain researcher and a journalist and editor with decades of creative experience, shows how and under what conditions new ideas emerge in the brain and how to identify which factors are crucial for oneself. Through numerous exercises, it provides concrete and practical guidance on how to find one’s individual way to creatively and unconventionally solve problems and how to train this type of thinking to generate new ideas.

Features: includes many illustrations.